Our Story

Born out of a love for fashion, the Pink Powder room was launched in 2009, exclusively manufacturing sleePwear and loungewear that is both trendy and comfy. In fact, that is our mission: to create everyday wear that is simple, comfortable and luxurious.

Everything on our racks has been designed by us and manufactured at our very own factory – because we believe in designing clothes we would like to wear.

By producing everything in-house, we can ensure the quality of our items. From the Pink border that lines the inside of our lounge tops, to the lace trimmings on our camisoles, our team understands the importance of quality, clever tailoring and attention to detail. We also like to try on everything ourselves - just to make sure it’s as comfy as it looks!

We love what we do and that’s why we throw ourselves whole-heartedly into the business. While we are a small team, we have a big drive.

Our vision is simple: to continue providing cozy luxury to all our clients. It is our persistent adherence to this vision, coupled with a strong commitment to our brand that has made the Pink Powder room a fast growing company, with three store locations in Cairo and exports to the UK, all in the span of one year.